Technical Specification
What is a technical specification and why is it created?
A technical specification (TS) is a document filled out by the client in order to define the purpose, structure, styles, and technical requirements for the future content. The more precise the technical specification is, the higher the chances of ultimately obtaining the requested result.
Many have heard the phrase beloved by content creators: “Without a clear TS, the result will be ‘I don’t know.'” This playful expression fully reflects the essence of the problem.
What to Pay Special Attention to?
A technical specification for creating content that can effectively engage with search engines and enhance organic growth plays a key role in successful SEO content optimization. What should you focus on?
Selection of Keywords and Phrases: Carefully choose keywords and phrases that best reflect your content’s topic and your target audience’s queries. Research the competitive landscape and select keywords with a good balance between search volume and competition.
Semantic Core and Synonyms: Develop an extended semantic core, encompassing diverse keyword variations, synonyms, antonyms, and related concepts. This aids search engines in better understanding your content’s context and its connections to other topics.
Structure and Format: Define your content’s structure with clear headings, subheadings, and paragraphs. Segment information into logical blocks to facilitate navigation and comprehension for users and search engine robots.
Uniqueness and Value: Provide unique and valuable content that addresses your audience’s problems and answers their questions. Copying content from other sources can adversely impact SEO performance.
Optimization of Headings and Metadata: Craft unique and informative headings for each section and subsection of your content. Optimize metadata, including the page title, description (meta description), and URL, by naturally incorporating keywords.
Visual Elements and Multimedia: Incorporate visual elements such as images, graphics, videos, or diagrams into your content to make it more engaging and informative.
Internal and External Links: Integrate internal links to other pages on your website that are related to the content’s topic. Additionally, include external links to authoritative sources for information validation.
Promotion and Update Plan: Develop a content promotion strategy through social media, email campaigns, and other channels. Also, consider the necessity of regularly updating content to maintain its relevance and appeal.
Adhering to these aspects in your technical specification will enable the creation of content that effectively interacts with search engines and contributes to the organic growth of your web resource.
To facilitate your preparation of the technical specification, we offer you drafts for creating articles and banners…
TECHNICAL SPECIFICATION for Article Creation:
Article Topic: Article Title – Client’s Suggestion;
Description: Briefly describe the article’s content;
Consumer Portrait: Provide a detailed description of the intended reader for the article;
Material Type: Choose one – Promotional, Entertainment, Educational;
Addressing: Choose between informal “you” or formal “you”;
Tone: Choose between friendly or formal tone;
Placement: Specify where the article will be published – website, social media, other…
Technical Requirements:
Total Character Count: Include all characters in the count;
Uniqueness: The article should have a uniqueness level of 92% – 100%;
Subheadings: Indicate the number of subheadings required;
List Formatting: Specify if lists should be numbered or bulleted;
Incorporating Research: Include numbers, percentages, evidence-based medicine, treatment guides;
Emphasis: Highlight important information in bold or italics;
Image Inclusion: Include 2-3 images, including a teaser image;
Links: If needed, provide the URLs for the required links;
Language and Accuracy: Ensure grammatical and semantic correctness.
List of Keywords: Prepare a list of keywords and indicate where they should be used in the topic and subheadings.
Submission Deadline: Specify the submission deadline as DD/MM/YYYY.
TECHNICAL SPECIFICATION for Banner Creation:
Placement: Specify the purpose of the banner;
Format: JPEG/PNG;
Size: Specify the required dimensions;
Type: Static/Dynamic;
Style: Business, Autumnal, Homey, Medical, or any other style matching the website’s aesthetics;
Color Scheme: Specify if desired or necessary;
Product Image: Yes/No, specify the quantity;
Slogan: Main slogan;
Description: Additional description;
Text Requirements: Corporate and branding styles, dimensions;
Submission Deadline: Specify the submission deadline as DD/MM/YYYY.